5 Free Tools to Help You with Real Estate Marketing


Working in the real estate industry can sometimes feel like you are paying to stay relevant in the market. You might find yourself paying for leads, marketing, blogs, SEO, etc. The good news is it doesn’t have to be that way.

Whether you’re a seasoned real estate investment group or an independent agent looking to trim your marketing costs, there are free solutions for all your needs! Here’s a list of the five best FREE tools for your real estate marketing needs:

MailChimp for email campaigns

As a real estate professional, you need to cater to the different information needs of your business. You need to let your audience know about your investment deals, VIP programs, rental opportunities, etc. With Mailchimp, you can easily create personalized email marketing campaigns that help you reach your audience. It’s a great tool to create customized experiences for your audience that drive revenue and improve sales for your business.

HootSuite for Social Media Posting

With so many platforms out there, there are a lot of opportunities for you to build your business by staying top-of-mind with your network on social. You need two things to build trust in your real estate brand: consistent posting and participating in relevant social conversations. Hootsuite can save you time with your social media marketing. Instead of logging into each network and posting there one at a time, you can manage Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest all from one place.

Canva for graphics and more

There’s quite a lot of design work involved in the real estate industry. Canva is an excellent design app and one of the most useful tools for creating quick graphics and more. It lets you create an astonishingly extensive range of assets — including business cards, listing feature sheets, buyer guides, market statistics updates, open house signs, website and social collateral, and more. — easily, cheaply, and quickly.

Shutterstock for free real estate stock images

All real estate marketing is incomplete without images. Using free stock photos for real estate has several advantages. For instance, you can save time and money since you don’t have to hire a photographer or edit the images yourself. Also, images can help you attract attention, illustrate your points, and convey emotions.

SEMrush for free real estate keywords

If you are looking for relevant keywords for your real estate blogs and articles, SEMrush is the solution. 

Semrush is an SEO tool that does free keyword research, tells you the top-ranking keywords, tracks your competition’s keyword strategy, helps with an SEO audit of your articles, suggests backlinking opportunities, and more. It is the top keyword research tool trusted by Internet marketers worldwide.